Friday, March 20, 2009

Video marketing changing the way the World see Africa.

ONLINE video is changing the way the world sees Africa, encouraging tourism to the continent. People can now find a variety of video content on Africa at their fingertips.

“While a few years ago a tourist might have asked you whether there are lions in the streets in South Africa, now you can type this question into YouTube and get a video tour of the suburbs of Johannesburg, showing that we do indeed have paved roads and traffic lights,” says Pierre van der Hoven, ceo and co-founder of Southern Africa Direct, a television channel promoting the continent to the international market.

The Southern Africa Direct television channel broadcasts 24/7 to more than nine million Sky subscribers in the UK. It goes live on the web at and is complemented by an on-demand video library. The channel aims to provide engaging, informative and entertaining content about lifestyle, culture, travel and commerce.

“We’ve all heard the saying ‘content is king’. We firmly believe that while there is a place for so-called user-generated content, the likes of which we are seeing on YouTube, as the fad wears off people will return to seek out professional, high-quality content. We want to provide them with the largest choice of such content on Africa,” he adds.

The number of people watching video online increased by 45% in 2008 and with broadband speed becoming faster, the upward curve is set to continue. Van der Hoven believes this trend holds immense potential for Africa to market itself as a tourism destination internationally.

I dare you to visit Johannesburg

The article below was written by well known author and Top Gear host Jeremy Clarkson.

"It’s the least frightening place on earth, yet everyone speaks of how many times they’ve been killed that day.
Every city needs a snappy one-word handle to pull in the tourists and the investors. So, when you think of Paris, you think of love; when you think of New York, you think of shopping; and when you think of London – despite the best efforts of new Labour to steer you in the direction of Darcus Howe – you think of beefeaters and Mrs Queen.Rome has its architecture. Sydney has its bridge. Venice has its sewage and Johannesburg has its crime. Yup, Jo’burg – the subject of this morning’s missive – is where you go if you want to be carjacked, shot, stabbed, killed and eaten.You could tell your mother you were going on a package holiday to Kabul, with a stopover in Haiti and Detroit, and she wouldn’t bat an eyelid. But tell her you’re going to Jo’burg and she’ll be absolutely convinced that you’ll come home with no wallet, no watch and no head.Jo’burg has a fearsome global reputation for being utterly terrifying, a lawless Wild West frontier town paralysed by corruption and disease. But I’ve spent quite a bit of time there over the past three years and I can reveal that it’s all nonsense.If crime is so bad then how come, the other day, the front-page lead in the city’s main newspaper concerned the theft of a computer from one of the local schools? I’m not joking.The paper even ran a massive picture of the desk where the computer used to sit. It was the least interesting picture I’ve ever seen in a newspaper. But then it would be, because this was one of the least interesting crimes.“Pah,” said the armed guard who’d been charged with escorting me each day from my hotel to the Coca-Cola dome where I was performing a stage version of Top Gear.Quite why he was armed I have absolutely no idea, because all we passed was garden centres and shops selling tropical fish tanks. Now I’m sorry, but if it’s true that the streets are a war zone, and you run the risk of being shot every time you set foot outside your front door, then, yes, I can see you might risk a trip to the shops for some food. But a fish tank? An ornamental pot for your garden? It doesn’t ring true.Look Jo’burg up on Wikipedia and it tells you it’s now one of the most violent cities in the world . . . but it adds in brackets “citation needed”. That’s like saying Gordon Brown is a two-eyed British genius (citation needed).Honestly? Johannesburg is Milton Keynes with thunderstorms. You go out. You have a lovely ostrich. You drink some delicious wine and you walk back to your hotel, all warm and comfy. It’s the least frightening place on earth. So why does every single person there wrap themselves up in razor wire and fit their cars with flame-throwers and speak of how many times they’ve been killed that day? What are they trying to prove?Next year South Africa will play host to the football World Cup. The opening and closing matches will be played in Jo’burg, and no one’s going to go if they think they will be stabbed.The locals even seem to accept this, as at the new airport terminal only six passport booths have been set aside for non-South African residents.At first it’s baffling. Why ruin the reputation of your city and risk the success of the footballing World Cup to fuel a story that plainly isn’t true? There is no litter and no graffiti. I’ve sauntered through Soweto on a number of occasions now, swinging a Nikon round my head, with no effect. You stand more chance of being mugged in Monte Carlo.Time and again I was told I could buy an AK47 for 100 rand – about £7. But when I said, “Okay, let’s go and get one”, no one had the first idea where to start looking. And they were even more clueless when I asked about bullets.As I bought yet another agreeable carved doll from yet another agreeable black person, I wanted to ring up those idiots who compile surveys of the best and worst places to live and say: “Why do you keep banging on about Vancouver, you idiots? Jo’burg’s way better.”Instead, however, I sat down and tried to work out why the locals paint their city as the eighth circle of hell. And I think I have an answer. It’s because they want to save the lions in the Kruger National Park.I promise I am not making this up. Every night, people in Mozambique pack up their possessions and set off on foot through the Kruger for a new life in the quiet, bougainvillea-lined streets of Jo’burg. And very often these poor unfortunate souls are eaten by the big cats.That, you may imagine, is bad news for the families of those who’ve been devoured. But actually it’s even worse for Johnny Lion. You see, a great many people in Mozambique have Aids, and the fact is this: if you can catch HIV from someone’s blood or saliva during a bout of tender love-making, you can be assured you will catch it if you wolf the person down whole. Even if you are called Clarence and you have a mane.At present, it’s estimated that there are 2,000 lions in the Kruger National Park and studies suggest 90% have feline Aids. Some vets suggest the epidemic was started by lions eating the lungs of diseased buffalos. But there are growing claims from experts in the field that, actually, refugees are the biggest problem.That’s clearly the answer, then. Johannesburgians are telling the world they live in a shit-hole to save their lions. That’s the sort of people they are. And so, if you are thinking about going to the World Cup next year, don’t hesitate.The exchange rate’s good, the food is superb, the weather’s lovely and, thanks to some serious economic self-sacrifice, Kruger is still full of animals. The word, then, I’d choose to describe Jo’burg is “tranquil”."

Wednesday, March 4, 2009

Direct Delta Flights between USA & SA

DELTA Air Lines has revealed its schedule for its daily non-stop flights between Johannesburg and Atlanta, starting on June 2.Flight DL201 departs Johannesburg at 21h05, arriving in Atlanta at 07h20 the next day. The return flight departs Atlanta at 20h05 and arrives in Johannesburg at 17h10 the next day.

Margaret Copeland, Delta’s commercial manager for Southern Africa says: “Our schedule has been designed to maximise customers’ time by allowing for a full day’s work or play in both the US and Johannesburg.” She says travellers arriving in Atlanta can take advantage of convenient onward connections to around 180 destinations across the US as well as Canada, Latin America and the Caribbean.